There are several reasons you may want to avoid the tourist look in Europe this summer, but for me, the primary reason is that I prefer to blend in with the locals. It helps me feel more fully immersed in the culture and (I like to think) creates a more authentic experience.

When we first started traveling to Europe I felt like anybody that looked at us immediately knew we were tourists from the United States. That may not be quite true, but it sure felt like it. I was all ready to adopt a new look, but my husband, Brad? Not so much. At least not initially. Over the years though he warmed to the idea and now dresses to look less like a tourist.

The secondary reason relates to safety concerns. Tourists can sometimes be targets for pickpockets, scams, or other petty crimes. By not standing out as a tourist, you may reduce the chances of becoming a target and increase your personal safety.

While France and Italy are two of the most-visited countries in Europe, this doesn’t mean you want to stick out like a sore (foreign) thumb! Here are a few ways you can combat the tacky tourist labels North Americans are often labeled with.

Wardrobe

It’s no secret that many Europeans are stylish and certain cities themselves are a hub for fashion and creatives alike.  Think Paris which is widely regarded as the fashion capital of the world. It is home to renowned fashion houses, luxury brands, and prestigious fashion events such as Paris Fashion Week. Think Milan, Italy – also synonymous with high fashion and luxury. It is a global fashion hub, hosting major fashion shows and trade fairs, and serving as the headquarters for many prestigious Italian fashion brands. Then there is London. Known for its eclectic and diverse fashion scene. — a melting pot of different styles, from edgy streetwear in East London to high-end luxury fashion in Mayfair.

But, don’t go out and buy a whole new wardrobe just to avoid the tourist look in Europe this summer. Unless, of course, you just want to! First, take stock of your closet. You probably already have attire that would blend in on the streets of Paris. The same is true for the streets of Milan if you happen to be in Italy. Or Amsterdam. Or Belgium. Or Berlin. You get the idea…

Wardrobe Tips

Here are some wardrobe tips to help you blend in and achieve a more local and stylish look.

1. Dress appropriately for the destination. Research the cities you will visit to get a sense of the fashion norms and weather conditions. In some places in Europe the locals dress more conservatively than in other parts of the world, so know it’s a good idea to avoid overly casual or revealing outfits.
2. Pack classic and neutral colors, such as black, white, gray, navy, and beige. These colors are versatile, timeless, and can easily be mixed and matched for different outfits.
3. Embrace smart casual attire, like a pair of well-fitted jeans paired with a stylish top. Complement the outfit with a pair of comfortable yet fashionable shoes to look polished and put together.
4. European weather can be unpredictable, so layering is essential. Pack lightweight and versatile pieces that you can layer to adapt to changing temperatures. A stylish jacket, cardigan, or scarf can elevate your outfit while providing practicality.
5. Europeans tend to walk a lot, so comfortable shoes are a must. Choose fashionable sneakers, loafers, or ankle boots that offer both comfort and style.
6. Accessorizing can add personality to your outfit. Consider incorporating a few statement accessories like a stylish handbag, a classic watch, or a versatile scarf to enhance your overall look. Just don’t go overboard on this so that you draw attention and set yourself up as a target for pickpockets.
7. Confidence is key: Ultimately, the most important thing is to feel confident and comfortable in what you wear. When you feel good, it will reflect in your overall appearance and attitude.

One word of advice. Leave your baseball caps, Hawaiian shirts, and sports jerseys at home.

Communication

Speak Softly

In an effort to avoid the tourist look in Europe don’t be overly loud or boisterous. No one likes a loud talker, especially in Paris. French people tend to be even quieter than the rest of the Europeans. English-speaking (especially American) voices have a habit of carrying and standing out, so use your inside voice even when you are outside. Europeans often value a more reserved and politer demeanor, so being overly loud or brash may draw unnecessary attention.

Learn Basic Phrases

Learn a few keywords to familiarize yourself with basic greetings and useful phrases in the local language. Even if you’re not fluent, trying to communicate in the local language shows respect and can help you blend in better.

My husband is much better at this than I am, primarily because he wants to be able to order from a menu and have a general idea of what he will be eating. When ordering food, I tend to rely on him to tell me what to order. My most important phrase is learning to ask, “Where is the bathroom?” I’ve learned that in most languages people will understand if you simply say, “Toilet?”

It’s also important to learn to say thank you, good morning, and good night. Take some time on the plane to learn a few basic phrases in French, Italian, or Spanish. Knowing just a few phrases will go a long way, and demonstrate a sign of respect.

So, remember, don’t shout into your cell phone or expect everyone to speak to you in English. With this said, I have found that many people all over the world speak English well, and when they see you trying but failing to communicate in their language willingly switch to English. But, try in their language first, and you will win them over.

Dining

From Michelin-starred restaurants to cozy neighborhood cafes, it’s hard to beat the dining scene across much of Europe. And for us, it is nearly impossible to avoid the tourist look in Europe when it comes to dining. We tend to eat early and go to bed early, unlike most Europeans who eat late, often at 10 pm or even later. It’s quite obvious we are tourists when we arrive at 6:00 p.m. for dinner and we are the only table in the restaurant. We find that we can adjust our time some, but not much.

Do Your Research

Before your trip, research the local cuisine. See what traditional dishes and local specialties you should try. Maybe enroll in a cooking class to help you explore and appreciate the local culinary scene. Read local restaurant reviews, local food blogs, review websites, or travel guides that provide recommendations from locals. These sources can steer you toward hidden gems and lesser-known eateries that offer an authentic taste of the local cuisine. And, if possible, avoid restaurants with multilingual menus.

If you happen to be visiting Italy this summer, read our take on what foods you should try!

Dining Protocols

In any case, know that dining is an experience, and one not to be rushed. Don’t gulp your meal, and certainly don’t expect the quick food and service that you may experience in North America unless you happen to be in a fast-food restaurant. Expect your meal to take some time, and enjoy the slower pace that allows you to appreciate every sip and morsel. 

Also, it’s not good protocol to ask for a to-go container (aka a doggy bag) for any leftovers. It is also good to know the phrase “take away” is used for food you ordered to-go. And, while it’s customary in the United States to tip up to 20%, in most places in Europe the gratuities are included. We always ask the waiter or waitress if we don’t immediately see the gratuity on the bill.

Eat Away from Tourist Areas

We also recommend eating at restaurants off the beaten path, further away from the tourist attractions.  Often, these smaller, family-owned establishments offer more authentic and affordable dining experiences. You may not know quite what you are getting to eat, but you will likely have a wonderful experience. Also, don’t hesitate to try local food trucks, street food stalls, or markets. Many times, these places have wonderful local food at a much-reduced price.

One other thing about dining in Europe, it is okay to request food modifications if you have medical or dietary restrictions. Most restaurants, especially in the larger European cities, can accommodate these requests.

Safety Tips

Paris, Milan, and London are not only charming and romantic destinations but also major metropolitan cities. With that in mind, you need to keep your wits about you and be aware of pickpocketers who prey on travelers. Avoid hanging your handbag on the back of your chair in restaurants and cafes, and don’t carry an excessive amount of cash on you. Utilize the safe (if there is one) in your hotel to store valuables, and keep your bag or valuables in front of you when using the metro or visiting crowded tourist attractions. 

One way to avoid the tourist look in Europe this summer is to learn to use public transportation confidently. Look up routes and schedules in advance, have your ticket or pass ready, and avoid looking lost or confused. Acting like a regular commuter can help you blend in with the locals.

While it’s essential to navigate unfamiliar cities, try not to rely too heavily on maps or guidebooks in public. Instead, study the routes and landmarks before heading out, and if needed, discreetly consult your map or smartphone when necessary.

And, of course, pay attention to the people around you and try to mimic their behavior. Take cues from locals regarding how they interact, walk, and carry themselves. Being observant and adapting your behavior accordingly can help you avoid standing out as a tourist.

This is true even in New York City. I once lived there for a month and the best advice I received was to wear all black and walk like I knew where I was going. This made me look like most others on the subway and served as a good cover for me not knowing anything about living in NY.

Conclusions

We all go to Europe with our lists of must-see attractions. That’s fine. But, also take time to stroll or meander the alleyways of Paris and Milan. Let yourself get a little lost (not too much), but just enough that you can experience the genuine and authentic moments of being in a country different you’re your own. This is what you will remember when your suitcase is unpacked, the souvenirs given out, and the photos are printed. And that’s what you’ll be looking forward to experiencing again. It’s these things that will avoid the tourist look in Europe this summer!

Please reach out if you’d like more information or advice about traveling in and around your Europe. We’d love to hear from you.